Amazon Client Case Study -11% Increase in Profit, Lowering ACOS to 23% with Proven Tips

7% DECREASE in TACOS (Total Advertising Cost of Sales) with a few quick proven Tips.

Improving Tacos (Total Advertising Cost of Sales) in Amazon Advertising to Increase Profit is not easy.

Amazon Advertising is one of the most powerful tools for every amazon seller to increase visibility and drive profitable sales.

However, managing advertising campaigns and optimizing the Total Advertising Cost of Sales (TACOS) can be a challenging task.

If you are an amazon seller, you should not manage PPC by yourself. Instead, you should work with my advertising agency

So you can focus on keep launching products to grow the business and your personal life to make it happier and spend quality time with family.

TACOS represents the total cost of your advertising campaign divided by the number of total sales generated. The goal is to keep TACOS as low as possible while maximizing sales and profits.

Here are some tips to help you improve TACOS in Amazon Advertising.

TACOS (Total Advertising Cost of Sales)= Total ad Spend / Total Sales Revenue


Keyword Research: Comprehensive keyword research is essential to target the right audience. Using the right keywords will not only increase your visibility but also help you reach the right customers who are most likely to purchase your product.

Bid Management: Setting the right bids for your keywords is critical in maintaining a low TACOS. You can manually adjust bids to get the best results.

Ad Placement: Ad placement is critical in driving sales and keeping TACOS low. Make sure to use Amazon’s sponsored product ads, sponsored brand ads, and sponsored display ads to reach the right customers.

Optimize your Ads: Ensure that your ads are well-designed, visually appealing, and relevant to the target audience. Use eye-catching images and descriptive text to grab customers’ attention and increase conversions.

Track Results: Regularly monitor and analyze your advertising campaigns to track the results. Use Amazon’s or 3rd party reporting tools to evaluate the performance of your campaigns, understand the cost of your advertising, and identify areas for improvement.

Experiment and Refine: Try experimenting with different ad formats, targeting methods, and bidding strategies to find the best approach that works for you. Refine and optimize your campaigns to keep TACOS low and maximize profits.

Keeping TACOS low is crucial for maximizing profits in Amazon Advertising. By following these tips, you can improve your TACOS, and drive profits for your business.

Depending upon the growth plan, potential, and our client goal.

We were spending 10 to 15% ad spend in 2022 on all PPC accounts according to the growth plan and we achieved great results with between 8 to 18% TACOS without DSP.

We have increased the 5% ad spend on our all accounts for PPC advertising to gain more potential with target ACOS, TACOS, and PROFIT in this year 2023 without DSP.

We are not aggressive but we have forecasted our potential and growth.

You can increase the spending based on potential and gaps to grow to gain more market share.

Write me a message if you need help with Amazon Ads (campaigns) management.

Waseem Sikander

Founder & CEO of AMZ PPC Solutions

Waseem is helping 6, 7, 8, and 9 figure Amazon sellers lower ACOS and increase PPC sales.

Waseem Sikander has been doing Amazon PPC for more than half a decade. He’s working with Amazon sellers to scale Amazon PPC sales systematically.  Waseem has a wide range of Amazon PPC experience. He has worked with sellers brand new to Amazon all the way up to 9 figuring out Amazon brands and everything in between. He has helped these brands systematically lower their ACOS and increase PPC sales. To schedule a call

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