5 Deadly Amazon PPC Mistakes – Waseem Sikander

As an Amazon seller, you’re probably aware of the importance of PPC (pay-per-click) advertising on Amazon. PPC ads can help boost your product’s visibility, increase your sales, and ultimately, grow your business.

However, PPC campaigns can be tricky, and even the slightest mistake can cost you a significant amount of money. In this article, we’ll discuss the top five deadly Amazon PPC mistakes and how to avoid them.

Here are 5 (Five) Deadly Amazon PPC Mistakes that could ruin your advertising performance and Amazon Profits.

1- Not Researching Relevant Keywords

2- Poor Ad Targeting

3- Not Monitoring Ad Performance

4- Poor Ad Design

5- Neglecting Negative Keywords

Let us discuss each point in detail

1. Not Researching Relevant Keywords

One of the most common Amazon PPC mistakes is failing to conduct proper keyword research. Keyword research is essential because it allows you to target the right audience and increase the chances of your ads being clicked on. However, if you’re targeting the wrong keywords, your ads won’t be seen by your target audience, and you’ll be wasting your ad spend on irrelevant clicks.

To avoid this mistake, you need to conduct thorough keyword research using Amazon’s keyword research tool or a third-party tool like Google Keyword Planner. Once you have a list of relevant keywords, you need to organize them into relevant ad groups and create highly targeted ad campaigns. You should also monitor your campaigns regularly to see which keywords are performing well and adjust your bids and targeting accordingly.

2. Poor Ad Targeting

Another common mistake is poor ad targeting. Targeting the wrong audience can lead to a low click-through rate (CTR) and a high bounce rate, which can negatively impact your ad campaign’s performance. To avoid this, you need to make sure you’re targeting the right audience based on their location, interests, and search history.

To do this, you should use Amazon’s targeting options, which include product targeting, keyword targeting, and interest targeting. You should also segment your audience and create different campaigns based on their interests and search behavior. By doing this, you’ll be able to create highly targeted campaigns that are more likely to convert.

3. Not Monitoring Ad Performance

Another deadly Amazon PPC mistake is not monitoring your ad performance regularly. PPC campaigns are not set-and-forget; they require constant monitoring and adjustment to ensure they’re performing well. If you’re not monitoring your ad performance regularly, you won’t be able to identify any issues or opportunities for improvement.

To avoid this mistake, you should monitor your ad performance regularly and keep an eye on important metrics like CTR, ACoS, and conversion rate. You should also analyze your ad data and adjust your targeting, bidding, and ad copy based on your findings.

4. Poor Ad Design

Your ad design plays a crucial role in the success of your PPC campaigns. Poorly designed ads can lead to a low CTR, which can negatively impact your ad campaign’s performance. To avoid this, you should make sure your ad design is visually appealing and highlights your product’s unique selling points.

To create effective ad designs, you should use high-quality images, clear and concise ad copy, and eye-catching ad formats like video ads or carousel ads. You should also test different ad designs to see which ones perform best and adjust your campaigns according

5. Neglecting Negative Keywords

Finally, neglecting negative keywords can be a deadly Amazon PPC mistake. Negative keywords prevent your ads from showing up in search results that are not relevant to your product. Without them, you could be paying for clicks from people who have no interest in buying your product.

To avoid this mistake, you should conduct thorough negative keyword research and add negative keywords to your campaigns regularly. You should also monitor your campaigns and add new negative keywords based on your findings.


Amazon PPC can be a powerful tool for growing your business, but it’s not without its challenges. By avoiding the five deadly Amazon PPC mistakes discussed in this article, you can create effective ad campaigns that drive sales and revenue. Remember to conduct thorough keyword research, and target the right

Write me a message if you need help with Amazon Ads (campaigns) management.

Waseem Sikander

Founder & CEO of AMZ PPC Solutions

Waseem is helping 6, 7, 8, and 9 figure Amazon sellers lower ACOS and increase PPC sales.

Waseem Sikander has been doing Amazon PPC for more than half a decade. He’s working with Amazon sellers to scale Amazon PPC sales systematically.  Waseem has a wide range of Amazon PPC experience. He has worked with sellers brand new to Amazon all the way up to 9 figuring out Amazon brands and everything in between. He has helped these brands systematically lower their ACOS and increase PPC sales. To schedule a call

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